Wednesday, February 2, 2011

Mas vale tocar en directo, que directo al paro.

Alex Trochut is a freelance graphic designer from Barcelona who incorporates both illustration and typography in his art. He does not prefer one over the other and attempts to find a medium between the two, which I believe he does very well. In this particular piece, I greatly enjoy his use of color and overall layout of the text and illustration. The left aligned text meshes perfectly with the squiggles and odd shapes to the right and although the piece is loud and vibrant, the reading of the text is subtle and gradually brings your eye down to the bottom where you find the information needed to know what this whole piece is about (a Spanish beer ad looking for models). The drop shadows behind the text definitely add some drama that without would somewhat flatten the image. Not many artists are brave enough to use a variety of patterns, but in this case, Trochut was, and he perfected it. The stripes, checkerboards, polka dots, smiley faces, and stars work in harmony to create a unique piece.

1 comment:

  1. I never really know how to feel towards illustrated typography. While some of it is extremely impressive an often very technical, sometimes it can feel quite overdone. Personally, I believe that this would work a lot better if it were to be toned down a little. There's a whole lot going on, which completely distracts me from what is actually spelled out.