This is an advertisement by Maybelline cosmetics in Marie Claire. I guess you can say it falls somewhere between advertising and technical illustration. It’s a fairly clever idea, show consumers how to use the products you’re trying to sell them. An interesting feature is that you can peel off the tutorial and stick it to your bathroom mirror, in case looking back and forth from the page of a magazine to a mirror is too much work for you. I don’t really wear make up all too much so I can’t say if this is helpful or not. Personally I think a make up ad is one of the last places I’d expect to find illustration, so it’s nice to see a company that usually uses photography (and let’s not forget graphic design for the heavy photo editing that is used in any given make up ad) embracing illustration.
As for the illustration itself, it’s a simple black and white line drawing, only adding in color where the product is applied. It’s basic, and sticks to the point, which is good when your using an illustration to teach. It’s explanatory, and aesthetically pleasing, following the color palette of the advertised eyeshadows, liner, and mascara. This illustration does it’s job, fulling it’s purposes and pleasing the viewer. Although as far as advertising goes, it doesn’t posses me to run out and buy eyeshadow, sorry Maybelline.