I purchased one of these Kidrobot Munny zipper pulls the other day. There isn’t really a whole lot about this illustration that could be called dynamic or even interesting from the viewpoint of an illustrator. I do however think it is a very effective illustration for its purpose. It tells you what’s in the box, but the number of smaller illustrations on the side are the effective part. On the sides of the box there is a number of different illustrations with the odds of getting that zipper pull listed below it. I’ve watched people pick these tiny boxes up and study them for more than 30 seconds before asking, “so which one do I get?” It’s random, and that’s the genius of the illustration.
The hardest thing about making illustrations for retail packaging is to make something appealing enough to pick up. Once the item is picked up, the likely-hood it will be bought rises exponentially. The box’s illustrations are simple, readable, composed symmetrically, and use highly saturated colors to achieve this.