Wednesday, September 15, 2010
James Jean "AIDES" Posters
Consider this my apology to James Jean for not remembering his name.
Back in 2008, the European organization "AIDES" commissioned some posters for their safe sex campaign "Explore, just protect yourself"
Safe sex ads in America tend to follow fear tactics, usually images of asymmetric sores or heart breaking stories of couples who accumulated diseases and can't have children. So it's nice to take a step back and look around at some of Europe's ads, which lean more to the side of humourus and encouraging. There's something strangely endearing about the idea of piloting a condom-ship through the waters (or in the male version of this ad, outer space) of sex that makes this illustration so enjoyable, not to mention the image itself is stunning.
As I mentioned, there are other versions of this ad, including another girl exploring the ocean, and a young man exploring outer space. I show you this one because it's the most work-safe. But click through if you don't mind vagina planets and penis sea creatures.