I did a random google search and came across this website. I thought some of these logos were so intelligent in their simplicity. All of the hidden meanings such as the arrow in the fed ex logo is hidden for the most part until it is pointed out. The one logo that really stood out was the amazon one with the line that implies a smile and an a to z reference. I see it all the time and have never noticed it. Same with the 31 in the BR for baskin robins.